Why I Decided to Rebrand

Today’s the big day!  I finally get to show off my new online home!

For a really long time I knew that my online presence didn’t reflect who I was or what my business was really about.  I had been using a logo I made myself when I first started out 3 years ago, and trust me when I say I am NO graphic designer.  It all just looked so BLAH!  I thought that I needed to keep everything very neutral and simple, with lots of black and white…  That’s what I saw lots of other photographers doing online, so I figured that’s what I was supposed to be doing too.

Luckily, I came to my senses.  Then I reached a point where I couldn’t stop daydreaming about what a rebrand would look like.  I knew that people were visiting my website and leaving without any sense of what I’m actually like!  In reality, my apartment is covered in color, so why was I trying to be so neutral?!  After the rebrand, I dreamed that people would visit me online and instantly learn that I love bright color, adventure, and all-around good vibes.  I think it’s a success.  : )

Thanks to the sweet girls at With Grace and Gold, LaineyReedPhotography.com now feels like home!  It’s colorful, happy, and I think it will speak more to the clients that I hope to work with in the future — people who are light-hearted, free-spirited, and up for adventure!

I couldn’t be more pleased with how the rebrand turned out!  Now that I love my online home, I plan to blog more and keep up with sharing all of work I’ve been making.  I hope that you all enjoy looking around and getting a feel for what I’m all about!


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  1. Jordan Hefler

    January 26th, 2017 at 6:49 pm

    I love it Lainey! Your new site is so amazing! The branding really reflects your coloring in your photos and showcases your photography in a beautiful way. And you know I LOVE yellow so your logo is bomb! We need to get together again soon and get coffee! Love seeing all the stuff you’re doing!

  2. Lainey Reed

    January 30th, 2017 at 1:45 am

    Thank you so much, Jordan! I appreciate that more than you know! Especially coming from you! We really do need to get together again ASAP!